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Số Đỏ

Wish bright and bold… and luck turns red.

Inspired by Số Đỏ by Vũ Trọng Phụng

Explore the story ↓
EDP
Eau de Parfum
30ml
Main size
8-12h
Longevity
Nước hoa Thơmore Số Đỏ 30ml
The story

Scent idea

Polished, mysterious and luminous for someone ready to hold attention.

For Vietnamese people, “red” has never stopped at the color dimension — red is luck, explosion, and the most brilliant of paradoxes, exactly like the turbulent, fascinating life of Xuân Tóc Đỏ. Vũ Trọng Phụng’s “Số Đỏ” revolves around his life, sharply criticizing a transitional urban society and exposing the hypocrisy of fame-obsessed people — Xuân being the type who “suddenly becomes famous” through luck and flattery despite no special talent.

A multi-layered harmony full of surprises: opening with tart, spicy notes of black grape and pink pepper, then bursting into a new chapter with cool pineapple and premium Moroccan jasmine, and ending like a sharp turn of life — the final layer revealing one’s true nature through the charismatic seduction of leather and moss. “Số Đỏ” is the ideal companion for days needing explosive confidence, when you want to be the center of attention.

Fragrance formula

Fragrance notes

I

Top notes

  • Black grape Deeply sweet and magnetic, a natural pull of attention.
  • Pink pepper Lightly spicy and bright, the spark of difference.
II

Heart notes

  • Juicy fruits Vivid and sweet, full of self-directed momentum.
III

Base notes

  • Leather & moss Warm, seductive and mysterious, revealing character.
Mặt sau chai Số Đỏ với tranh Kim Hoàng
Kim Hoàng heritage

Bottle artwork

Every bottle carries a Kim Hoàng folk painting — the vermilion-on-rose-paper tradition revived by artisan Đào Đình Chung. For “Số Đỏ”, the artwork is not decoration; it retells literature through a Vietnamese visual language.

Sizes

30ml is the main piece. 10ml is the pocket-scale companion.

One scent story, two sizes to choose from: a 30ml to live with every day, and a travel-sized 10ml to carry anywhere. The Kim Hoàng artwork is preserved in full on both.

Số Đỏ 30ml
30mlmain bottle
Số Đỏ 10ml
10mlcarry size
Handcrafted

Not flawless, but singular

The jesmonite cap is handcrafted, so small differences in fit, tiny air bubbles or colour-fragment placement can appear. Those variations give each bottle its own hand-mark.

As a natural material, it may carry a faint material scent for a few seconds when first opened. It fades quickly and does not affect the fragrance inside.

Artisan finishing a handcrafted jesmonite cap
Scent details

Số Đỏ

Concentration
EDP · Eau de Parfum
Longevity
8-12 hours
Sillage
Around 2m radius
Volume
30ml · 10ml
Origin
Vietnam
Literary source
Số Đỏ · Vũ Trọng Phụng
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