EST. THƠMORE — VIỆT NAM
To stand out, you must know who you are…
Your Aesthetic, Our Authentic — Touch heritage, touch identity
Thơmore believes every person carries a singular cultural identity. We live in a rare age where individuality can shape culture for the better — and to endure, culture must never stand still; it must move with the pulse of its time.
From heritage — literature, cuisine, traditional art — Thơmore draws endless inspiration, then reimagines it through the lens of an open, experience-hungry young generation.
To wear a Thơmore scent is to wear a piece of heritage — a story told in layer upon layer of notes, a manifesto of self and the quiet pride of “I am Vietnamese.”
Literature is the breath of our time
The first stop on a journey down the river of culture — Thơmore invites you into the notes of Vietnamese literature.
- 01 Kiều “Rise for myself, and grow in defiant grace.”
- 02 Chí Phèo “Who grants me my goodness?… I grant it to myself!”
- 03 Bánh Trôi Nước “Through every rise and fall, my womanhood holds firm.”
- 04 Thu Điếu “Let the shore rush in ripples — autumn fishing rests in peace.”
- 05 Đây Thôn Vĩ Dạ “However far the steps, the love stays deep.”
- 06 Tắt Đèn “Though life turns ink-black, to live is to have a way.”
- 07 Số Đỏ “Wish bright and bold… and luck turns red.”
Created with artisan Đào Đình Chung — the last keeper of the Kim Hoàng red folk-painting lineage. Delicate traditional strokes on vivid red carry the story of every scent.
Seven scents · seven manifestos
Explore the Văn Chương collection ↗Frequently asked
- What is Thơmore?
- Thơmore is a Vietnamese perfume brand inspired by cultural heritage — literature and traditional art — under the spirit “Touch heritage, touch identity”.
- What scents are in the Văn Chương (Literature) collection?
- Seven scents for seven Vietnamese literary masterpieces: Kiều, Chí Phèo, Bánh Trôi Nước, Thu Điếu, Đây Thôn Vĩ Dạ, Tắt Đèn and Số Đỏ — each carrying its own manifesto.
- Who made the artwork on Thơmore products?
- The Kim Hoàng folk paintings are created with artisan Đào Đình Chung, keeper of the Kim Hoàng red-painting lineage.
- Where can I buy Thơmore perfume?
- Officially at thomore.vn.
