Touch heritage, touch identity
More than a gift, Thơmore is where Vietnamese cultural values and identity travel through the inspiration of scent. Thank you for stopping by and letting us share our journey.
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A PROUD ORIGIN – WHEN LITERATURE BECOMES SCENT 
Thơmore’s first collection was born from a desire to bring the rich treasury of Vietnamese culture into contemporary life through the world of scent.
To realise that desire, Thơmore spent more than a year tracing its way back to Vietnamese cultural materials, six months wrestling with the market’s questions, and six more months of research to shape the most refined fragrances of our first collection — Vietnamese Literature.
And the answer we found after that long journey rests in a shared memory every Vietnamese person knows: seven literary works learned by heart in the textbooks of generation after generation. Time may pass and these masterpieces may now belong to everyone, yet the value and intimacy behind each word remain whole.
With deep respect and gratitude to the authors who came before, the Thơmore team reimagined those seven classic stories as seven fragrances. Now scent is not only a silent language but a storyteller — so anyone can “wear” the prose they cherish and carry it forward into real life.
A VISUAL MARK – AWAKENING THE RED — KIM HOÀNG
For Thơmore, a fragrance is complete only when it awakens both smell and sight. We long to weave traditional beauty into every design, so each glance touches a piece of history. Among countless choices, instead of names already fixed in the public mind, Thơmore chose to awaken a sleeping heritage: the red paintings of Kim Hoàng.
Carrying more than 300 years of history, Kim Hoàng was once a celebrated folk-painting tradition across the old capital each Lunar New Year. Yet few know it was the only one of Vietnam’s 30 folk-painting traditions to be entirely lost after the Tết of 1947. It took nearly 70 years — until 2016 — for that vivid red to be revived. Fate led Thơmore to artisan Đào Đình Chung, who gathered the dust-covered woodblocks from the village communal house to restore the strokes of his forebears.
Watching him keep the flame alive and live fully by his craft in his own small home, we knew: this was the perfect piece to inspire and distil into Thơmore’s designs. Bringing Kim Hoàng’s brushwork onto each fragrance is not a decorative flourish — it is how Thơmore keeps telling the story of a 300-year-old heritage, proudly reborn in the present.
And now, we invite you to turn each page with Thơmore and breathe in every fragrance to discover this special collection in full…
Scents of Vietnamese Literature
Scent
Chí Phèo
“Who makes me virtuous?”
Scent
Tắt Đèn
“Though life turns ink-black, to live is to have a way”
Scent
Thu Điếu
“Gentle ripples on the shore, autumn solitude at peace”
Scent
Số Đỏ
“Wish bright and bold… and luck turns red”
Scent
Kiều
“Rise for yourself, mature in pride”
Scent
Bánh Trôi Nước
“Through every rise and fall, an unwavering spirit”
Scent
Đây Thôn Vĩ Dạ
“However far the steps, the love stays deep”
How it feels: A magnetically contradictory scent — raw and thorny at first, settling into warmth, clarity and a longing to be sheltered.
Cultural mark: Inspired by Chí Phèo in Nam Cao’s masterpiece — a portrait of a poor farmer’s tragic fall, beneath whose rough shell still glimmers a fierce longing to be human, to be loved.
Explore →How it feels: Luminous, breakthrough and resilient — a radiant note in the dark, embodying inner strength and the maturity hidden behind a gentle, enduring exterior.
Cultural mark: Inspired by Chị Dậu in Ngô Tất Tố’s “Tắt Đèn”. Rising above the novel’s bleak ending, the scent is a declaration of undying hope, honouring the vitality and defiance of Vietnamese women.
Explore →How it feels: Clear, restful and thin as morning mist, with a gentle healing power that lets the mind savour calm.
Cultural mark: Inspired by Nguyễn Khuyến’s celebrated autumn verse. The scent captures the stillness of the northern countryside: a clear pond, a drifting boat and an air of perfect peace.
Explore →How it feels: Polished, mysterious and magnetic — a scent for strong personalities who are unafraid of the spotlight and refuse to be overshadowed.
Cultural mark: Inspired by Xuân Tóc Đỏ in Vũ Trọng Phụng’s satirical novel. The scent carries the full spirit of Vietnamese “red”: luck, explosion, and the most brilliant paradoxes of a spectacular reversal of fortune.
Explore →How it feels: Feminine and elegant — a scent brimming with radiant florals, revealing the allure of maturity and the grace that follows life’s hardships.
Cultural mark: Inspired by Kiều in the great poet Nguyễn Du’s masterpiece. The scent symbolises women who dare to face the past, stumble, heal themselves and rise with pride — without losing the capacity to love.
Explore →How it feels: Fresh, clear and full of life — a pure, radiant scent with a joyful spirit that gives its all at any age.
Cultural mark: Inspired by the poetess Hồ Xuân Hương. The scent honours the resilient beauty of women through life’s ups and downs — pure and whole, keeping a loyal heart through every drifting tide.
Explore →How it feels: Cool and quietly wistful — a scent that favours stillness over force, clear as Huế’s morning mist, holding the most peaceful memories.
Cultural mark: Inspired by Hàn Mặc Tử’s deeply felt poem. The scent speaks for those who have left a homeland or a loved one behind, yet still hold the warmth of old days and a longing to reunite with life.
Explore →What customers feel about Thơmore
